Take your business to the next level—for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychol...(展开全部)

"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION…."—Daniel H. Pink, Author, Drive Why can't life—and business—be fun? For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social...(展开全部)

The starting point of How Proust can change your Life is that a great novel can be nothing less than life-transforming. This is an unusual claim: our education system, while stressing that novels are highly worthwhile, rarely investigates why this is so. How Proust can change your Life takes Marcel Proust’s In Search of Lost Time as the basis for a sustained investigation into ...(展开全部)

◎著者 ［美］马西娅・比约内鲁德（Marcia Bjornerud）是劳伦斯大学的地球科学和环境学教授。她是一名构造地质学家，重点研究地震物理和造山运动。著有《阅读岩石：地球的自传》（Reading the Rocks: The Autobiography of the Earth）、《地质词典》（Geopedia）和《向岩石求教：发现岩石的微妙智慧》（Turning to Stone: Discovering the Subtle Wisdom of Rocks）。《垂向时间》获2019年美国出版商协会大众科学与数学类的专业与学术卓越奖。 ◎译者 林葳，博士毕业于北京大学地球与空间科学学院。向往自然，目前从事地质学与地理学科普教育。

Why an awareness of Earth's temporal rhythms is critical to our planetary survival Few of us have any conception of the enormous timescales in our planet's long history, and this narrow perspective underlies many of the environmental problems we are creating for ourselves. The passage of nine days, which is how long a drop of water typically stays in Earth's atmosphere, is some...(展开全部)

All of us experience complicated thoughts and feelings as we negotiate the day and these feelings can be difficult to manage. Sometimes we are aware that the way we think contributes to our difficulties, but don't know what to do about it. "Change Your Thinking" is soundly based on the principles of cognitive behaviour therapy (CBT), the standard psychological tool used by ther...(展开全部)

Master the lucrative discipline of quantitative trading with this insightful handbook from a master in the field In the newly revised Second Edition of Quantitative Trading: How to Build Your Own Algorithmic Trading Business, quant trading expert Dr. Ernest P. Chan shows you how to apply both time-tested and novel quantitative trading strategies to develop or improve your own t...(展开全部)

Universal basic income. A 15-hour workweek. Open borders. Does it sound too good to be true? One of Europe's leading young thinkers shows how we can build an ideal world today. After working all day at jobs we often dislike, we buy things we don't need. Rutger Bregman, a Dutch historian, reminds us it needn't be this way-and in some places it isn't. Rutger Bregman's TED Talk ab...(展开全部)

Here， the man who started the "food revolution" with the million-plus-selling Diet for a New America， boldly posits that， collectively， our personal diet can save ourselves and the world. If， according to chaos theory， the beating of a butterfly s wing can cause a hurricane in another part of the world， try this out for chaotic cause and effect: monarch butterflies are dying in...(展开全部)

We’re living in revolutionary times. Artificial intelligence is changing how the world operates and it determines how smooth certain processes are.For instance, when you go on a holiday, multiple services allow you to find the most convenient flights and the best hotels, you get personalized suggestions on what you might want to see, and you go to the airport via one of the ride-sharing apps. At each of these steps, AI algorithms are at work for your convenience. This book will guide you through everything, from what AI is to how it influences our economy and society.The book starts with an introduction to artificial intelligence and machine learning, and explains the importance of AI in the modern world. You’ll explore how start-ups make key decisions with AI and how AI plays a major role in boosting businesses. Next, you’ll find out how media companies use image generation techniques to create engaging content. As you progress, you’ll explore how text generation and AI chatbot models simplify our daily lives. Toward the end, you’ll understand the importance of AI in the education and healthcare sectors, and realize the risks associated with AI and how we can leverage AI effectively to help us in the future.By the end of this book, you’ll have learned how machine learning works and have a solid understanding of the recent business applications of AI.